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Production Consultancy 2019 – SNCF //

Campaign « Flowers ».

In 2019, the SNCF has decided to celebrate nature!

Indeed, the railway group would like to thank its customers who, by preferring the train to another more energy-intensive means of transport, help limit C02 emissions.

That’s the whole point of this campaign, imagined by TBWA Paris and designed by the director Caravane (represented by the Eddy production company), which celebrates energy savings with a floral firework display.

Temps Clair supported the SNCF throughout the project, firstly advising the brand on the choice of director, and secondly by cost-controlling this project on a tight budget.

Economic and technical solutions had to be found to preserve a live shoot that favoured a natural image as opposed to 3D.